Science is all about testing and observing to gain a better understanding of the world around us. The knowledge gained from this research is used to guide the creation of theories that can then be evaluated and confirmed. This scientific approach leads to innovations that improve lives, like new drugs and medical developments. Business is about identifying the requirements of society, and then developing new products that meet these demands, while also considering growth opportunities, profit margins, and social benefits. Together, science and business are a formidable combination that propels our world forward.
The most successful science breakthroughs are without the support of the business community, which is aware of the need for the invention and is eager to see it come to market. In many instances, this means scientists need to learn how to run an enterprise.
One way is by embracing the growing practice of science to business (S2B) marketing that helps researchers more effectively market and sell their research, while protecting intellectual property. Some universities http://scorbe.de/performance-theory-in-modern-physics/ have created S2B centers and journals are devoted to boosting S2B.
There is also a need in the workplace for “softer” skills, which can provide the foundation needed for success. This includes critical thinking, communication, and project management. This is the reason that top universities such as Woxsen offer undergraduate programs that equip students with the skills needed to excel in business. The Bachelor’s of Science in Business is a 120-credit program with options for concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.
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